Team: Whitney Burk, Basha Ruffin, Yasmeen Al-Hussain, Caden Baleczak
My Role: Visual Merchandising Strategy, Concept Development
My Role: Visual Merchandising Strategy, Concept Development
Developed a timeline based immersive retail activation for Ralph Lauren, transforming the brand’s heritage into an interactive, decade driven experience. The concept combined physical merchandising with digital touchpoints to create a seamless and sustainable customer journey.
